Your Lighting, Audio & Architectural Solutions Guide
Start with the application. AIR develops markets and helps professionals find the right product direction, manufacturer and resource path to move forward.
Discover. Guide. Connect.
Start with the application. AIR helps you discover the need, guide the solution, and connect the right product, manufacturer, Jackson Lighting resource, or professional next step.
Discover
Tell AIR about the application, project, challenge or business opportunity. You do not need to know which manufacturer to ask for.
Guide
AIR helps narrow the product path using application experience, demonstrations, specification support and the right manufacturer resources.
Connect
When the direction is clear, AIR coordinates Jackson Lighting, the appropriate manufacturer, channel resource, quote path or technical next step.
Representation that creates market movement.
AIR is a manufacturer-representation and market-development firm built around field relationships, application guidance, education and disciplined follow-through.
Market Development
Build qualified demand, professional relationships and opportunities around the right product story.
Channel Development
Develop distributor, dealer, contractor and professional relationships that can carry products into the market.
Product Demonstrations
Put products in front of the people who specify, sell, install and recommend them.
Specification & Project Support
Help move design intent and active opportunities toward the right product, technical and sourcing resources.
Education & Training
Build product confidence through AIR education and deeper professional capability through Austin Illumineering.
Opportunity Follow-Through
Keep the relationship organized from first interest through the next manufacturer, Jackson Lighting or project step.
Lumien opens the door. AIR develops the market.
AIR uses Lumien as a focused professional lighting platform for demonstrations, contractor development, distributor development, specification engagement and qualified project support. When an application needs something beyond the platform, AIR can broaden the solution through Jackson Lighting.
Field Demonstrations
Bring the product experience directly to contractors, distributors, designers, builders and integrators.
Channel Development
Turn product interest into professional relationships, account opportunities, education and active projects.
Tell AIR what you're working on.
You do not need to know the manufacturer or the right page. Start with the application and AIR will help narrow the product, project-support or professional-resource path.
Let AIR guide the next step.
Ask about an active project, application, specification, product alternative, demo, sourcing need, education topic or manufacturer opportunity.
AIR leads the market relationship. Jackson expands the solution.
AIR serves as Jackson Lighting's rep firm across Texas, Oklahoma, Louisiana and Arkansas. Start with AIR for the application, relationship, demonstration, specification or market opportunity. AIR then brings in Jackson Lighting's broader product depth, account, showroom, procurement and fulfillment resources as the opportunity develops.
The right manufacturer starts with the right application.
Explore a featured AIR manufacturer resource directly, or let AIR help determine the right path before you choose a product line.
Need something beyond the featured AIR resources?
AIR intentionally keeps the website focused, but has access to Jackson Lighting’s full line card, manufacturer relationships and team resources when another product family is the better fit.
Start with what the project needs, not a product catalog.
Choose the closest application and AIR will begin narrowing the product, specification, demonstration or project-support path.