Product Selection
A solution-first framework for selecting products based on application, effect, environment, controls, serviceability and project goals before comparing brands or price points.
Product Selection
A.I.R. Architectural Industry Representatives · airrepgrp.com
What this session should help you do
Architects · Designers · Contractors · Dealers · Integrators
Introductory product/application briefing, Lunch & Learn or self-guided AIR education resource. Deeper instructor-led professional training is offered separately through Austin Illumineering.
Core concepts
Define the Job to Be Done
Start with what the product must accomplish: effect, mounting, environment, output, distribution, control, finish, serviceability and budget. A clear application brief prevents a line card from becoming the starting point.
Separate Requirements From Preferences
Some criteria are mandatory because of code, environment or system compatibility. Others are aesthetic or commercial preferences. Keeping them separate makes alternatives easier to evaluate.
Compare Like With Like
Do not compare fixtures only by wattage or price. Compare the relevant attributes for the application: distribution, delivered effect, optical control, construction, service path, controls, finish and support.
Evaluate the Channel and Support
Availability of technical information, project support, samples, distribution and fulfillment can affect project success as much as the fixture itself.
Know When to Broaden the Search
If the first manufacturer does not fit the requirement, AIR can expand the solution search through Jackson Lighting rather than forcing the project into a limited portfolio.
Use this before the decision is final
Application first. Product second.
This session is intentionally manufacturer-neutral at the beginning. Manufacturer products become examples only after the application criteria are established.
When a specific manufacturer is discussed, AIR uses current official manufacturer information for factual product details. Broader alternatives can be coordinated through Jackson Lighting when the application requires them.
Ask the AIR Education Guide
Ask questions about Product Selection, request a checklist, build an introductory briefing outline, adapt the guide to your role, or ask how a manufacturer product can support the application.
Session resources
This page is the AIR printable field guide. Additional AIR-produced, Jackson Lighting or manufacturer-approved videos and documents appear here as they are added to the education library.
AIR Printable Field Guide
The complete guide above is available now. AIR can add approved video, PDF and manufacturer resources to this topic without changing the lesson page.
Need a product briefing or deeper professional training?
AIR can adapt this topic into a complimentary manufacturer/product briefing. If your team needs deeper design, field, commissioning or business capability, continue into a defined Austin Illumineering professional education program.